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Mesoamerican Coffee Forum: Innovation Opportunities for Mesoamerican and Caribbean Coffee Production

Event Date
2020-11-27
City
San José, Costa Rica
Country

Descripcion

The Mesoamerican Coffee Forum: Innovation Opportunities for Mesoamerican and Caribbean Coffee Production aims to promote the strengthening of Mesoamerican linkages in the sector and to analyze relevant, topical issues,  such as the institutional framework to build resilience in the sector, successful examples of public-private strategic partnerships, market trends and opportunities for intra-regional coffee consumption.

This event stems from an agreement signed on 5 September 2019 between the Secretariat of Agriculture and Rural Development (SADER), and the Central American Agricultural Council (CAC), seeking to more effectively position Mesoamerican and Caribbean coffee and to prompt specific actions that contribute to strengthening competitiveness, profitability, sustainability and social well-being in the coffee sector.

The forum is being organized under the aegis of the Central American Program for the Integral Management of Coffee Rust (PROCAGICA), a European Union-funded program. It has received the support of national institutions with oversight of the Mesoamerican coffee sector, which will be represented at the forum by secretaries and ministers of agriculture of Mesoamerica and the Caribbean, executive and technical directors, private sector representatives, and coffee farmers (men, women and youth) and their families, as the main actors in this important agricultural activity.

Three panel discussions will explore and analyze the theme of the event, each featuring a keynote address, with success stories presented by renowned international experts. Panel 1, “Institutional Framework of the Coffee Industry”, will highlight the pivotal role of institutions and policy as essential to innovation and competitiveness in the sector.

Panel 2, “Competitiveness and Innovation in the Coffee Chain”, will showcase success stories about strategic partnerships working to innovate in the coffee trade, based on business models that are currently being implemented in coffee producing countries.

“Market Trends and Opportunities for Intraregional Consumption” will be the topic of discussion in Panel 3. Based on a presentation of the results of a PROCAGICA study in the Mesoamerican region, the presenters will analyze the status of the global and regional coffee market, as well as prospects for change and opportunities for coffee producers in the region.

The conclusions arising out of the event will inform the development of effective and efficient proposals that add value to coffee activity in the region amidst the current situation in the sector, which has suffered a serious blow to the profitability of its production activity.

This situation, in addition to other equally important challenges that are facing the coffee farmer, calls for the timely and correct application of principles, consistent with the short- and medium-term realities of the Mesoamerican and Caribbean region.

The resulting proposals, their application and follow-up, require the commitment and political will of the institutions governing the coffee sector of each country, as well as the full participation of different national and regional actors involved in activities to support this important sector of the local, national and regional economies of Mesoamerica and the Caribbean.

Target public:

Ministries and Secretariats of Agriculture; national entities with oversight of coffee policy; coffee institutes; agricultural research institutes; actors in the agroindustrial coffee chain; coffee farming families; public and private companies; civil society; communication media.

Program

Date - Time Activity Speakers
27 November, 2020 | 8:30 a.m. (Costa Rica Time) Opening session Manuel Otero, Director General, IICA; Víctor Villalobos, Secretary of Agriculture and Rural Development of Mexico; Delegation of the European Union to SICA; Edward Centeno, Minister of Agriculture of Nicaragua and Chair Pro Tempore, Central American Agricultural Council; Muhammad Ibrahim, Director General, Tropical Agricultural Research and Higher Education Center; Luisa Correa, General Manager of Anacafé and Chair Pro Tempore of Promecafe.
8:50 a.m. Panel 1: Institutional Framework of the Coffee Industry
The role of institutions and policy as essential to innovation and competitiveness in the coffee sector: the case of the Colombian Coffee Growers Federation. Roberto Vélez Vallejo, General Manager, Colombian Coffee Growers Federation.
9:20 a.m. Analysis and comments Mauricio Guevara, Secretary of Agriculture and Livestock of Honduras; Xinia Chaves, Executive Director of the Coffee Institute of Costa Rica.
9:35 a.m. Panel 2: Competitiveness and Innovation in the Coffee Chain
Strategic partnerships for innovation in the coffee trade: the Nucoffee project in Brazil. Matthias Koenig, Director of Business, Nutrade Syngenta, Brazil.
10:05 a.m. Analysis and comments Omar Fúnez, Executive Secretary, National Coffee Council of Honduras; Santiago Arguello, Director of Development, Secretariat of Agriculture and Rural Development of Mexico.
10:20 a.m. Panel 3: Market Trends and Opportunities for Intraregional trade
The global and regional coffee market, prospects for change and opportunities for Mesoamerican and Caribbean producers. Vera Espíndola; International specialist and member of the Board of Directors of the Specialty Coffee Association (SCA).
10:50 a.m. Analysis and comments Lily Pacas, Executive Director, Coffee Council of El Salvador; Félix Martínez, Representative of the coffee industrial sector, Mexico.
11:05 a.m. Conclusions Harold Gamboa, Coordinator, Central American Program for the Integral Management of Coffee Rust (PROCAGICA).
11:15 a.m. Close of event Manuel Otero Director General, IICA.

Speakers

Participants:

  • Manuel Otero, Director General, IICA.
  • Víctor Villalobos, Secretary of Agriculture and Rural Development of Mexico.
  • Delegation of the European Union to SICA.
  • Edward Centeno, Minister of Agriculture of Nicaragua and Chair Pro Tempore, Central American Agricultural Council.
  • Muhammad Ibrahim, Director General, Tropical Agricultural Research and Higher Education Center.
  • Luisa Correa, General Manager of Anacafé and Chair Pro Tempore of Promecafe.
  • Roberto Vélez Vallejo, General Manager, Colombian Coffee Growers Federation.
  • Mauricio Guevara, Secretary of Agriculture and Livestock of Honduras.
  • Xinia Chaves, Executive Director of the Coffee Institute of Costa Rica.
  • Matthias Koenig, Director of Business, Nutrade Syngenta, Brazil.
  • Omar Fúnez, Executive Secretary, National Coffee Council of Honduras.
  • Santiago Arguello, Director of Development, Secretariat of Agriculture and Rural Development of Mexico. 
  • Vera Espíndola; International specialist and member of the Board of Directors of the Specialty Coffee Association (SCA).
  • Lily Pacas, Executive Director, Coffee Council of El Salvador.
  • Félix Martínez, Representative of the coffee industrial sector, Mexico.
  • Harold Gamboa, Coordinator, Central American Program for the Integral Management of Coffee Rust (PROCAGICA).

Presentations

Not available.

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