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Strengthening Market Access Opportunities for SMEs in the Caribbean Agri-Food Industry  

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July | No. 07             
Strengthening Market Access Opportunities for SMEs in the Caribbean Agri-Food Industry

The Caribbean AgriBusiness Association is working with IICA to promote competitiveness and exports among the CARICOM states.

Caribbean Agri Business Association (CABA) Jamaica is spearheading the CABA/Multilateral Investment Fund (MIF) project ‘Strengthening Market Access Opportunities for (Small, Medium size Enterprises) SMEs in the Caribbean Agri-Food Industry’. This project’s main goal is to promote the competitiveness and exports of SMEs in the Agri- Food Industry in CARICOM Member States.

With the project once again underway and the training tools under Component 1 completed, CABA recently embarked on a series of pilot testing workshops. The objective of which, were to test the tools and solicit feedback from a random sample (twenty in each territory with the knowledge that this number would be less in St. Lucia) in approved regional training centres: Jamaica, Bahamas, the Republic of Trinidad & Tobago, and St. Lucia.

The series of training tools developed were executed through the use of Simulation Games, E-learning Mechanisms, Video Presentation, Trade and Market Analysis Tools and Booklet Series, all with related topics on Regional/Multilateral Trade Agreement, Trade and Market Access Maps, and Food Safety and Food Quality Regulations.

These tools would enable SME's to access online databases of global trade flows and market access barriers for international business development. Trade Maps and Market access Maps provide detailed export and import profiles and trends for over 5,300 different products in 224 countries and territories.

Eight Trainers from regional countries were trained in Jamaica between May 3 – 5, 2010. It is anticipated that these trainers will in turn deliver aspects of the training at the pilot testing as well as train participating SMEs during the national workshops. In so doing, CABA also ensures a mechanism of sustainability at the close of project execution in January 2011.

Pilot Testing Workshops spanned a duration of two days in each of the four (4) testing centres. They commenced in Jamaica on May 6th and concluded in St. Lucia on June 8th. These workshops were a resounding success in that the objectives were achieved vis-a-vis the feedback and comments received via the requisite mechanism such as the evaluation forms and interaction with the participants. This feedback is currently being employed to revise and/or update the training material.

Success was also acheived by way of meetings with the Minister and the Permanent Secretary in Bahamas who reconfirmed the commitment of the Bahamian Government to CABA and its MIF Project. Through discussions with CABA representatives in St. Lucia, along with the IICA Representative for the OECS, a commitment was made to revitalize the once active St. Lucia Chapter.

National Workshops are scheduled to commence on July 19th in Jamaica and end on August 4th in the Bahamas.

For more information, contact
trevor.murray@iica.int

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