The project’s objective was to promote opportunities to generate additional income for families in the cocoa growing communities of Latin America and the Caribbean (LAC) by enhancing the value of cocoa products through the value chain, expanding commercial opportunities and by institutional strengthening.
Training was based on successful experiences of Costa Rica and Jamaica
Pilot project enabled the training of entrepreneurs, from 11 countries, on tools and strategies for market research. Due to its success, it will be replicated in 2019.
Representatives of the public and private sector and international organizations defined strategies to provide stimulus to a promising new player.