Communication power.

Contenidos /Contents: 1. Power in the Network Society. 2. Communication in the Digital Age. 3. Networks of Mind and Power. 4. Programming Communication Networks: Media Politics, Scandal Politics, and the Crisis of Democracy. 5. Reprogramming Communications Networks: Social Movements, Insurgent Politics, and New Public Space. 6. Conclusion: Toward a Communication Theory of Power.

Contenidos / Contents: 1. Your subject hook. 2. Your title and subtitle. 3. Your selling handle and the length of tour book. 4. Your book's special features and black matter. 5. Your all-star foreword and cover quotes. 6. The markets for your book. 7. Your book's subsidiary rights and spin-offs. 8. Your mission statement and platform. 9. Your promotion plan. 10. Your promotional partners. 11. Additional promotional efforts. 12. Competitive and complementary titles. 13. Resources you need to complete your book. 14. Your bio. 15. Your outline. 16. Keys for effective outlines. 17. Outline strategies for six types of books. 18. Your sample chapter. 19. Making your proposal stand out. 20. Getting the words right. 21. A style guide. 22. From networks to net worth. 23. Test-marketing your book. 24. The mini-proposal. 25. How an agent can help you. 26. How and where to submit your query letter and proposal. 27. An ending prologue.

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Contenidos /Contents:: 1. Establishing the ground. 2. Information auditing: from initial analysis to doing the audit. 3. Information auditing: interpreting and presenting the findings. 4. From information audit to information policy. 5. Developing and using an information strategy. 6. Thinking allowed! Ideas and argument. 7. Practical advice on dealing with problems on the way.

Contenidos /Contents: 1. Exploring the Oxymoron. 2. Getting started. 3. Can't live with IT; Can't live without IT. 4. The showstopper of culture. 5. Keeping score. 6. Settling in for the long haul.

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Contenidos /Contents: 1. La invención de la cocina. 2. El significado de la comida. 3. Criar para comer. 4. La tierra comestible. 5. Comida y rango. 6. El horizonte comestible. 7. Desafiar a la evolución. 8. Alimentar a los gigantes.

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Contenidos / Contents:  1. Starving for progress. 2. It's so easy now. 3. Buy one, get one free. 4. Tipping the scales. 5. Eating for strength. 6. The end of hunger. 7. We are what we eat. 8. In the long run. 9. Magic pills. 10. Food fight.

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Contenidos / Contents: 1. Evolución de la idea de calidad. 2. Las normas ISO. 3. Los servicios turísticos. 4. Las PYMES turísticas. 5. La calidad en turismo. 6. Facetas de la calidad. 7. Procedimientos. 8. Atributos y requisitos. 9. Percepción de la calidad. 10. ¿Cliente, usuario o consumidor? 11. Experiencia de la calidad. 12. Investigaciones sobre el estado de la calidad. 13. Capacitación de los gerentes o propietarios. 14. La capacitación del personal. 15. Los errores más frecuentes.

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Contenidos  / Contents: 1. Bases epistemológicas para una teoría del turismo. 2. Teoría científica. 3. Investigación interdisciplinaria. 4. Casos prácticos.

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Contenidos / Contents: 1. Delimitación conceptual y tipologías del turismo rural. 2. El turismo rural como factor de desarrollo local. 3. La gestión de los destinos turísticos rurales en un entorno de competitividad. 4. La ordenación jurídica del turismo rural: un análisis crítico. 5. Ordenación del territorio y paisaje en el turismo rural. 6. Factores de localización espacial del turismo rural. 7. Gobernanza, participación de actores y gestión de redes en turismo rural. 8. Estructura empresarial del turismo rural. 9. Los retos del marketing en el turismo rural. 10. Las marcas-destino de turismo rural en España. 11. Mercados de origen y destinos competidores del turismo rural español.

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Contenidos /Contents: 1. Introducción a la calidad: conceptos y evolución. 2. Principales teorías de la calidad. 3. Costes de calidad en las empresas turísticas. 4. Herramientas para la mejora de la calidad aplicadas al sector turístico. 5. Diagnóstico, planificación y control de calidad en la empresa turística. 6. Normalización, auditoría y certificación de la calidad. 7. El EFQM: un modelo para la excelencia. 8. La calidad turística en España. 9. Gestión de la calidad del servicio turístico.

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Contenidos/Contents: 1. Introduction to the business of agriculture. 2. The planning function. 3. The organizing function. 4. The controlling function. 5. The directing function.

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Contenidos/Contents: 1. The recent evolution of agricultural trade policy reform. 2. The focus, extent and economic impact of green box subsidies. 3. Green box subsidies and developing countries. 4. Green box subsidies and the environment. 5. Looking forward: how can change take place?

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Contenidos / Contents: 1. Introduction. 2. The growth of China and India is not a zero-sum game for Latin America and the Caribbean: short- and long-term effects. 3. The negative impact of chinese and indian competition in some industries and some regions.

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Contenidos / Contents: 1. Proyecto de código de prácticas de higiene para la carne. 2. Código de prácticas de higiene para la leche y los productos lácteos. 3. Código de prácticas de higiene para los huevos y los productos de huevo. 4. Código de prácticas para reducir al mínimo y contener la resistencia a los antimicrobianos. 5. Código de prácticas sobre buena alimentación animal. 6. Código de prácticas para reducir la aflatoxina B, presente en las materias primas y los piensos sumplementarios para animales productores de leche. 7. Glosario de términos y definiciones (para residuos de medicamentos veterinarios en los alimentos).

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 Contenidos / Contents: 1 Revisiting privatisation, foreing investment, arbitration, and water. 2. Implications of international trade and investment agreements for water and water services: some responses from other sources of international law. 3. Water in the andean countries and free trade agrerments. 

Contenidos / Contents: I. The 1500-year climate cycles. 1. How did we find earth's 1500-year climate cycle? 2. The sun-climate connection. 3. Warming and cooling in human history. 4. The earth tells its own story of past climate cycles. II. Predicting future climates. 5. Shattered glass in the Greenhouse. 6. Fraud and deceit in selling man-made global warming. 7. How far can we trust global climate models? III. Baseless fears about global warming. 8. Rising sea levels. 9. Species extinction. 10. Famine and drought. 11. More violent weather. 12. Human deaths. IV. Responding to global warming. 13. The Kyoto Protocol. 14. Alternative energy. 15. Conclusion.

Contenidos / Contents: 1. Conceptual foundations. 2. Economics. 3. Ethics. 4. Case estudies.

Contenidos / Contents:  1. ¿Cómo generar crecimiento en América Latina? Un marco analítico. 2. Reformas en favor y en contra del mercado después del regreso a la democracia en Brasil. 3. Los esfuerzos de Colombia por lograr un crecimiento más inclusivo y sostenible. 4. Los obstáculos políticos e institucionales a las reformas en Costa Rica. 5. ¿Cómo pueden las reformas propiciar el crecimiento en México? 6. ¿Cómo lograr que las reformas generen un crecimiento inclusivo en el Perú?

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Contenidos / Contents: 1. Subprime précis. 2. Sizing up subprime. 3. Everyone should own a home. 4. Chairman greenspan counts on housing. 5. Global money men want a piece. 6. Bad lenders drive out the good. 7. Financial engineers and their creations. 8. Home builders run aground. 9. As the regulatory cycle turns. 10. Boom, bubble, bust, and crash. 11. Credit crunch. 12. Timid policymakers turn bold. 13. Economic fallout. 14. Back to the future.

 Contenidos / Contents: I. Conceptual Framework. 1. Overview: the current status and prospects of the reform process. 2. The political economy of macroeconomic policy making in Latin America. II. Country narratives and comparative economics. 3. Argentina: blinded by hindsight – the economics and politics of learning. 4. Brazil: the market enhancing role of political economy factors. 5. Chile: the right mix of policies and institutions 6. Colombia: fairness perception and the political tolerance for macroeconomic policy reform 7. Costa Rica: the effectiveness of political economy compromise 8. Peru: from macroeconomic volatility to credibility building

Contenidos / Contents: 1. Introduction. 2. Dealing with uncertainty. 3. Geopolitics. 4. Political risk and capital markets. 5. Domestic instability-revolution, civil war, state failure. 6. Terrorism. 7. Expropriation. 8. Regulatory risk. 9. Reporting and warning.

Contenidos / Contents: 1. Context. 2. Aspects of innovation. 3. How firms achieve innovation. 4. Innovation and the consumer. 5. The effects of innovation. 6. Innovation and government.

Contenidos / Contents: 1. Managing ahead. 2. The dynamics of managing. 3. A model of managing. 4. The untold varieties of managing. 5. The inescapable conundrums of managing. 6. Managing effectively.

Contenidos / Contents: I. Dynamic capabilities. 1. The nature and microfoundations of (sustainable) enterprise performance. 2. The (entrepreneurial) function of the manager in a developed market economy. 3. The foundations of dynamic capabilities. 4. Resources, capabilities, and penrose effects. 5. Dynamic capabilities and the essence of the multinational enterprise. II. The business enterprise in economic development. 6. The role of management, enterprise, and technology in the wealth of nations. 7. Managers, enterpreneurs, and the literati in economic development. III. Competition policy. 8. The nature of competition in regimes of rapid technological change.

 Resumen/ abstract:

Contenidos / Contents: 1. It all starts with a sense of urgency. 2. Complacency and false urgency. 3. Increasing true urgency. 4. Tactic one. 5. Tactic two. 6. Tactic three. 7. Tactic four. 8. Keeping urgency up. 9. The future.

Contenidos / Contents: 1. Introduction. 2. Organizational routines across different fields. 3. Organizational routines, search and learning. 4. Conducting empirical research on organizational routines.

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Contenidos / Contents: I. FDI trends, policies and prospects. 1. Global trends: FDI flows in decline. 2. Regional trends. II. TNCs, agricultural production and development. 3. TNCs and agricultural production in developing countries. 4. Development implications of TNC involvement in agriculture. 5. Policy challenges and options.